← selected work

case study

Refo

Refo · lifestyle brand, leather essentials

Visit site
Sector
fashion · leather goods
Role
brand, design and e-commerce development
Year
2026
Status
live
Refo — project preview

The client

Refo · lifestyle brand, leather essentials

Refo is a young leather accessories brand: card holders and braided bracelets, an "Essentials Only" philosophy. A few pieces, well made, launched in drops. They needed an e-commerce that made the product feel as premium as the leather it sells — and could carry the launch of the first collection.

The need

Selling "a few essentials" in a market full of accessories: the site had to convey craftsmanship and desirability without shouting. Running a drop-based catalogue — sold out, "coming soon" for tees and swimwear — with a smooth checkout and product pages that make you want to touch the leather.

The solution

Custom e-commerce, dark and minimal: a full-screen hero on the braided leather, an essential product grid, the leather's own colours as the only decoration and a "mix & match" bundle. Drop logic with sold out and coming soon states, built on Node · Express and Google Cloud.

No generic template: serif typography, photography and page rhythm are designed to make the brand feel like a small everyday luxury.

Site preview

Scroll: the page scrolls inside the window.

Open the site
wearrefo.com
Refo — Site preview

The project up close

Refo — screen 1
Refo — screen 2
Refo — screen 3

Results

The numbers that count.

  • D2C · e-commerce model
  • Essentials Only line
  • pelle intrecciata material
  • a drop launch

What we did

  • brand
  • art direction
  • UX/UI
  • e-commerce
  • development

Technologies

  • Node · Express
  • Google Cloud
  • custom e-commerce