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case study
Carrozzeria Nova Umbra · Città della Pieve
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The client
A body shop in Città della Pieve that doesn't just fix your car: it handles the claim for you and follows the case with the insurer. The site had to convey "a single point of contact" in the stressful moment after an accident — standing out from the look-alike commodity body shops.
A sector perceived as a commodity, with a customer who is confused and in a hurry after an accident. We needed to communicate trust and clarity ("we've got it"), show the breadth of services (bodywork, painting, PPF, detailing, CAI/CID), and answer recurring questions without wasting the owner's time.
A dark, direct site with a red accent, a "Had an accident? We've got it" hero and three clear promises — a single point of contact, less confusion, a careful handover. WhatsApp front and center and an AI chat (Claude) that answers questions about claims and services and qualifies the request.
No generic showcase: a tool that lines up the services, collects contacts and filters serious requests. Static on Cloudflare Pages — fast, secure, with management costs close to zero.
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